At Moo Free HQ, we're all about keeping our Moo Free family in the loop! While the free from chocolate industry has been facing some challenges lately, we’re staying positive and adapting. The global cocoa crisis, driven by poor harvests in West Africa (where around 70% of the world’s cocoa comes from), has made sourcing high quality cocoa beans a bit trickier. But don't worry, we're on it!
To maintain the scrumptious taste and affordability you love, we're introducing a blend of shea butter alongside cocoa butter in our dairy free choccy. Shea butter, harvested from the African shea tree, offers a rich, dairy dodging creaminess that perfectly complements our signature flavour.
Shea butter brings a whole host of benefits to our choccy, from enhancing texture and melting properties to improving the release of chocolate flavour for an even better sensory experience. Not only that, but it helps improve shelf life and chocolate bloom stability, making our dairy free chocolate even more enjoyable!
Plus, we’re all about doing things the right way. As proud members of the Global Shea Alliance (GSA) Sustainability Programme, we’re supporting fairer work conditions, stronger communities, and a greener planet – all while empowering women through sustainable shea production. So, you can enjoy your choccy knowing it’s doing good in the world too!
What’s Staying the Same?
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Our commitment to crafting amazing dairy free choccy
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The same dairy dodging creaminess taste you adore
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Our deep-rooted ethical and sustainable values
What’s Changing?
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Our dairy free choccy will now feature a blend of shea butter and cocoa butter
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This change helps us navigate price hikes while keeping Moo Free as affordable and accessible as possible
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The use of shea butter enhances the quality, texture, and shelf life of our chocolate
We see this recipe change as a quality improvement and part of our mission to develop the highest quality dairy free chocolate possible. As a family owned business founded by wife and husband duo Andrea and Mike Jessop, our goal has always been to create delicious, inclusive choccies for everyone. Our Moo Free family embraces individuals with autism, fostering a diverse and supportive community. Beyond our HQ, we also promote sustainability by sourcing our cocoa from Rainforest Alliance Certified farms.
We understand that change can be unexpected, but rest assured, our dedication to quality and ethics remains our priority. If you have any questions or thoughts, please visit our FAQ or reach out – we'd love to chat!
Thank you for being part of our journey, and as always, happy chomping!
The Moo Free Team
